Last but not least, link building can score you profitable relationships with thought leaders, bloggers, and other tools. The more relevant the link, the better chance you have of converting your visitor. Simply put, referral traffic are the clicks on the links pointing to your pages. High quality backlinks help with achieving that by creating a wider presence of your brand online.Īpart from authority, backlinks can get you referral traffic. Since it’s such a reliable and logical method of assessing authority of a particular domain, Google has decided to stick with them.Īuthority can also be defined as being the expert in a particular industry. While links are not as powerful as in the beginning, they’re essential for ranking for competitive keywords. I used the word still here because some SEO professionals claim that backlinks have lost their power over the years due to black hat techniques, and Google, in an effort to mitigate that, has diminished their strength. Backlinks are still one of the strongest ranking signals, if not the strongest. The more authoritative websites linking to your site, the better for visitors’ experience of finding what they’re looking for on your site, hence why search engines use this as an indicator of relevancy when ranking search results. Search engine crawlers follow these links and determine how important or relevant a particular page is in relation to other pages online by examining which sites link to it and how often they do so (aka “link juice”). Backlinks are external links that point from one website to another. In order to rank higher in Google search results, you need backlinks.
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